Types of User Information
Collection of “Information”: We may request for, collect or gather such “Information” (which shall include data) as it deems necessary, relevant or incidental for rendering an improved shopping experience to Users and for other purposes as specified in paragraph 6 below.
Personal Information: Such “Information” may include Personal Information relating to Users such as (a) User’s name, address, telephone number, e-mail address, postal address, delivery address (if different), gender, purchase history etc. (b) financial information such as bank account or credit or debit card information; (c) physical condition of User; (d) a description of the item requested or purchased; (e) the internet protocol (“IP”) address of User’s computer; (f) any other “sensitive personal data or information” relating to the User as defined under the applicable Rules under the Act.
Non-personal Information: We may collect certain non-personal Information from the User, when the User visits and / or uses the Website. Such non-personal Information would include but not be limited to information such as geographical location of User, IP address, type of browser, operating system of User’s device, details of usage of Website etc. Such non-personal Information is collected through various ways including “cookies”. Cookies are text files placed on Your computer, to help the website analyse how You use the site. Such information is not used to track information about individuals, but is used on an aggregate level to customize our site, improve the online experience of the User and plan advertising and promotions.
Internet Database: We have a database to allow consumers to store their shipping and billing information, track the status of their order, list previous orders and retain email preferences. Registration is entirely voluntary and You have the ability to correct or delete the information at any time. This information can be accessed through the “My Account” section of the site.
Modes of Collection of User Information
The information referred to above may be collected or received by us (a) directly from the User, when the User either provides any specific information on the Website; or (b) from use of the Website by the User; or (c) from third parties who have collected any Information relating to the User, and who have shared it with us
There are times when You may provide information to us voluntarily, otherwise than through use of the Website. This occurs when You provide Your feedback to us through e-mails, return forms, letters or telephone calls. We may use this information to respond to Your query and to keep track of customer feedback.
Purpose of Collection and Usage of Information
We may collect, store and use Information for any purpose as may be permissible under Applicable Laws, including but limited to the following:
Facilitation of Your use of the Website, handling and execution of orders placed on the Website by the User, process payments, communication with User about orders etc.;
Respond to any inquiries posed by the User;
Maintain accounts of the User, display contents inputted by User such as User profile, User wishlist etc.;
Help recommend to the User merchandise and services that may be of interest to him / her;
Personalize User’s experience on the Website by presenting advertisements, Products and offers tailored to the User’s preferences;
Customization, administration etc. of the Website, location of errors, Website testing, data analysis for the Website etc.;
Provision of various services on the Website;
To protect integrity of the Website, improve our platform, prevent or detect fraud or abuse of our Website;
To conduct analytical studies on various aspects including User behaviour, User preferences etc.
Enable third parties to carry out technical, logistical or other functions on our behalf;
To permit employees of the Company to contact Users, and enable them to implement the orders placed by Users, resolve User queries, issues, grievances etc.;
To trace computer resources of any person for the purposes of determining compliance with the provisions of the Information Technology Act, 2000 and / or any other law for the time being in force.
User Discretion and the Choice to Opt Out
The Users have a choice to opt-out of receiving non-essential (promotional, marketing-, related) communications from us, after setting up an account.
In order to remove Your contact information, please visit Unsubscribe.